8 Steps you must take to make your Mobile Application Better
This breakdown to build a robust mobile application is your answer key to successful online business
Every business has a mobile application, but few make it to the Hall of Fame, rest sits in the app store waiting for it to be discovered. The past 2 decades has shifted the users and consumers to mobile from desktop. People visiting your website using a computer is old school now.
From small business to an large enterprise, buyers are moving to mobile applications to have an laser beam focus on their target audience. Customer retention is proved high for the business that holds mobile application. So it is not a surprise that brands are moving to mobile applications.
To develop mobile application that will hit in the bulls-eye will require more than an unique idea. No matter what goals you want to achieve, your unique idea, simply isn’t enough anymore – the app market is too competitive.
Without a prepared chart of app development strategy, it could cost your investment, time and brand damaging scenarios. However, if you invest your time to solve these building blocks, you will make the every step of your application development process fundamentally easier and able to give yourself lots of competitive advantage. It takes some effort, however it’s improbably worthwhile.
Let’s get started!
Deeply Research Your Market
Researching is not simply browsing around the internet and writing a report document. In the recent annual letter by Melinda Gates, she quoted how important data can be, to make progressive decisions.
Your market research should have loads of data about the competitors, offerings, consumer behaviors.
You can develop your research data by asking the following questions.
- Who is my competitor?
- What is their strategy?
- What are their strengths and weaknesses?
- What are their customers reviews on social media and on other platforms?
- What is their unique selling point?
Try answering the questions, you can find the mistakes your competitor makes, gives a heads up for you to not commit them in your journey.
There are millions of applications, but this framework will help you to stand out from the rest. If you are having confusion in finding your answers, you can use our consultation team, built with expertise knowledge in mobile application market for discussion and we can do it together with you.
Write your Pitch Ground and Target Audience
Now that you have a detailed outline on your competitor and market, you can start your company framework data. This should have a solid answer to the question, “What is the purpose of my application?”
It might look bit vague to find answer to this, but try answering to the following to build your application purpose
- What will be my app’s key functionality?
- Why would my audience want to use my application?
- Which business goals will I help my customers to achieve?
- What kind of people will benefit from it? (this will give the target audience)
- Where will I find that kind of people? (Your Pitch ground)
- What are the painful problems are faced by my target audience?
Be brutally honest when answering these questions. This will ensure your resources to target on required app features or right group of people
Now that you have answers to all of your confusions, you will be confident and clear with your goals and missions. If you found yourself infront of any potential investor and they asked about your project, you can nail it in less than 3 minutes.
Strong focus and clarity at this process can amplify your success in so many ways, so don’t miss your opportunity to be precise and clear with your app’s purpose early on.
Native, Hybrid and Web App
The success of your mobile app depends on factors such as technical details, business needs, design, marketing, and branding. Technical details might involve the major part of the user experience. It is considered to be one of the vital factor of customer retention. If you are not technically sound, you might see yourself in the challenging situation to decide on the type of mobile app.
Selecting wrong type of app or changing the app type at the last moment can ruin your project.
To speed up the app development and take the advantage of right selection for long you must first understand your needs and the various kinds of available apps. This is where you can pull your research data on the market and app purpose.
Native apps are perfect for heavy-duty tasks such as gaming or the use of photos or videos. On the other hand, web apps are best for solutions that require easy updates, but don’t require any access to device’s native abilities.
The best of both worlds are hybrid apps: they use the same code base for both platforms, they can access device’s features and they live in both app stores. They are also an ideal choice for most app goals and purposes, including productivity, utility and enterprise apps.
Once you’ve decided on your app type, you will much more easily allocate your resources and plan your entire development project.
Know your monetization options
An app can play many different roles for your business and your bottom line. Generating revenue directly off the app is an obvious one, while others may simply be serving as a resource for your audience, or indirectly assisting other phases of your sales funnel and increase your brand’s reach.
What role do you want your app to play in your business model? If you are planning to make money directly from your app, this is the time to look at the app monetization models:
|Freemium apps||These apps are free to download, but certain features and contents are locked, and they can only be accessed through a purchase.|
|Paid (premium) apps||The user needs to purchase the app from the app store in order to use it. Because of the cost barrier of this model, a mobile marketing strategy is critical to demonstrate the unique, superior value compared to the free apps.|
|In-app purchases||This model works by using the app to sell digital or physical products as a mobile commerce sales channel.|
|Subscriptions||This model is similar to freemium apps, but brings a benefit of a recurring stream of revenue|
|In-app ads||This is possibly the simplest model of all because there is no cost barrier for the user. As with any advertising space, it’s important to never sacrifice user experience in order to gain more ad space.|
|Sponsorships||This model usually becomes possible when you achieve a solid user base, as it allows you to partner with specific brands and advertisers. It is a win-win situation because brands pay for user actions, and your app generates further engagement for the user.|
As with any other choice, each path as benefits and disadvantages. While your decision now can be changed later, it’s important you gain a solid understanding of all the models first, and steer your mobile app development based on what aligns with your business best.
Build your marketing strategy and pre-launch buzz
If there is an element that so heavily affects your app’s success, it’s the approach you take in preparation to market. This includes branding, PR, pre-launch efforts, outreach, and simply overall strong digital presence.
Many business take this step very light, because they feel it is too early to invest in the marketing before even begun their development. However, your efforts will multiply in the long run if you start pre-launch marketing campaign around your app before it’s in the app stores.
Remember the sensation and the buzz that happens before every new model of iPhone launch? Well Steve predicted about the pre-launch efforts before years ago and it is being proved now in the current trend.
- Define your branding.
- Find your channels.
- Create content.
- Kick off your outreach.
- Plan for app store optimization
These steps will make promotion easier when the launch time comes, and you will have already a defined group of audience and a warm community to launch for.
Timeline is core principal
To turn your ideas into reality, it will require about minimum 5 months to a maximum of one year. Before planning a launch date, it is essential you sit with your IT team to discuss on the different phases involved in the process. For example, every IT company will give you a approach table, that will look similar to the one below and it will also state the time period required for each of the task to happen.
So if you have the timeline known for the logo, app name and UI/UX design of your app, you can promote the brand’s primary image in the SM platforms and start creating the digital presence. This is why you need to start conversations with your developers and technical teams as early as possible.
- Use case(s) definition
- Mapping of required functionalities
- Programming language/platform selection
Keep in mind this will also vary between different agencies and developers based on agency size, expertise, required and available time frame, and more.
Ensure security measures
The benefit of taking this step so early is to give yourself plenty of time to get any legal consulting you may need, as well as plan and implement safety measures within the app.
The security of your app is one of its key points, and you must ensure it is being built early in the development. Your users’ data is your most valuable asset, and you should ensure you have processes in place to collect, handle and store this data, as well as to manage any potential security risks.
Once you go through these preparation steps, you will be ready to dive into your app development without distractions and lead it to a successful deployment and launch!
Mobile applications have invaded mankind to the extent that today one cannot even imagine living without them. We help startups, enterprises, and owners to grow their business by building high class mobile solutions. 95% of projects developed by us for businesses (exclusively for Arabian business) have proven to boost their online sales and show increased customer retention.
Set your priorities and act accordingly. So much so, that you have to decide we can help you to sign up to talk to one of our expertise online.