How to get more shoppers to your fireworks store?
Who doesn’t love to see the fireworks? I remember the days when being a kid, waiting for the night before Diwali without sleep. So, everybody loves to burst fireworks. But it is very hard to see a sales chart of the fireworks industries going up high. Why? From our research with fireworks industrialists, we found that running a fireworks company is equivalent to being the chief minister of TamilNadu. (the toughest job in the world)
Like the state government is always at war with the central government for anything and everything, fireworks owners are in a war with the supreme court tight-chained rules. Every year, like a movie release, new laws keep coming out before the season. Among this heavy pressure, the business needs to survive. They have to take care of a very long checklist, from controlling the production house, organizing the retail outlets, sales showrooms across the nation, planning for marketing efforts, payrolls, finance, accounting and still many unknown things important for the successful Diwali season.
Too much work right? It would have been so easy if at least one of your processes required less human attention and automated to generate a continuous sale. A very quick answer to this would be an e-commerce store to your fireworks brand. Online fireworks stores are increasing. But do you know that one online store can generate 50% of the total revenue generated by your “n” number of retail showrooms?
Related : e-Crackers, Answers to your restrictions
“A firework e-commerce store that doesn’t have a marketing strategy is equal to a closed retail fireworks shop”
4 ways your fireworks e-commerce store will bring more customers
Investing in digital marketing
An online store itself a form of digital marketing. Why? Your store present in online is the first and best step of your digital marketing strategy. A reliable, e-commerce store targets the customer, provides them with the exceptional online shopping experience and continuous engagement.
Related: How to develop an e-commerce store from scratch?
Waiting till Diwali month? What if I told that you can gain customers quietly and steadily before Diwali itself?
Fireworks industries are challenging the misfortunes recently. The struggle is real behind these large enterprises. But unlocking the potential solutions is not far away when you have a solid plan. E-commerce store lets you have a pre-planned marketing strategy. Every time before the season, you can plan, execute and test your marketing strategies.
Have you heard the term called “buzz”? Creating that tempting feel to your customers, and they can’t resist your new fireworks. If you have planned for the new series for kids, family or friends, gift boxes, it will be successful if you have this pre-planned marketing strategy chart in your e-commerce store.
Customers love when they are treated special. Everybody loves to have an exclusive experience. Are you constructing a personalized approach to your customers through your e-commerce store?
It might be creepy if your salesperson follows your customer like a train throughout your shop. But your e-commerce store lets you understand your customer behavior without barging inside their personal space.
Example: A customer added a box of sparklers into the shopping cart, but did not make it to the payment page. Now you have an insight about this customer that, he is interested in the purchase but something stopped him. It could be your price or he wanted a larger box, or he was looking for a combo with sparklers. You can approach him with an offer rate personally.
Without annoying your customer, your e-commerce store can find who has navigated to which sections of the product, tailor your approach to them with an offer price. (other customers will not know about it)
Free Branding – online store stands as your digital signature
Branding is important for any industry and crucial for fireworks enterprises. Duplicate brands can cause potential harm to your brand’s image. With your exclusive e-commerce store, you can always restore and retain your reputation.
Social media is another great way to establish a branding for fireworks enterprises. People following your social media accounts will definitely re-post many of your updates during Diwali season. Social media marketing is not about just posting only offers and promotions. There are many ways to bring back that random customer from half-way across the world to your e-commerce store. This is another shortest way to remain in touch with your customers on off-season times. They don’t forget you and your products.
Sivakasi is famous for fireworks from years that is not recorded in history. One doesn’t get the name “Little Japan” without hard work, discipline, and diligence. Greatness is born when challenges are faced. We understand amidst the tight budget it is necessary to keep generating the ROI of your firework enterprises. With the right IT partner for your enterprise, it is easy to do so. Being a native Sivakasi IT company, we easily understand the gap between technology and the business style since we are part of many Sivakasi business enterprises.
Still, if your decision is wavering? Visit https://www.goodwillfireworks.com/
And if it satisfies you, call us or sign up here to talk about your enterprise digital transformation